A key factor for success lies in establishing and maintaining an authentic relationship with your business partners. Being a Key Account Manager also means to successfully lead your company’s major customers.

You will play a key role with great responsibility.

Lateral Leadership is more than coordinating. It is based on trust and understanding, aiming for a common framework in which to combine the different interests of all parties involved as far as possible.

Would you like to know how others see your ‘leadership’? How you come across? Which unconscious signals you send out?

Goal-oriented, experiential and practical: Invest in a day of continuing education with our four-legged coaching assistants! Take home important insights and impulses on how to achieve an authentic and natural appearance – crucial in dealing with customers, leading customer projects, or facing critical situations!

According to the principles of learning through deep experience, we guide you through practical exercises:

  • Leadership, Management styles and Body Language
  • You and your customers’ Comfort Zones
  • Distance and Closeness
  • Authentic Communication without masks
  • 360 degree Feedback and meta feedback from the horses

Target group

Key Account Managers and Sales Managers at all levels.

This unusual combination is possible only through the use of horses. You get exactly the impressions, experiences, insights, impulses that are uniquely important to you – regardless of your position.


No riding skills or horse handling experience are required to participate in this seminar.

Your Coaches

Michael Weiss

  • Diploma in Business Economics and Computer Science (BA)
  • Coach for Horse Assisted Personal Development
  • Licensed HorseDream® Partner
Anja Hoffart

  • Diploma in Business Economics (FH)
  • Coach for Horse Assisted Personal Development
  • Licensed HorseDream® Partner

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